The Super 7 store is a one-of-kind retail lifestyle gift shop in the heart of San Francisco's Japantown at 1630 Post Street. It carries vintage and new Japanese toys, designer vinyl toys and plush figures, exclusive stationery from Japan and Europe, housewares, t-shirts, and artwork from local and international artists.

Super7 began as the only English-language Japanese toy zine in 2004, and has since evolved into a geek-chic lifestyle publication focusing on toys, art and design. The Super7 store opened in 2004, selling Japanese toys and showcasing the works of both local and national artists such as Jeremy Fish, Tim Biskup, Gary Baseman and Pushead.